Free & Instant
Markup Calculator
Find the right selling price by applying a markup percentage to your product cost.
Markup Calculator
Enter your cost and desired markup to calculate selling price.
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Pricing Breakdown
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Selling Price
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Profit
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Resulting Margin
How Selling Price Is Calculated
Markup adds a percentage of cost on top of cost to set a selling price — it's the most common way small businesses and retailers price products, since it guarantees a fixed percentage return on every unit sold regardless of the price point. Note that the resulting margin will always be lower than the markup percentage, since margin is calculated against the higher selling price rather than cost.
Formula Used
Selling Price = Cost × (1 + Markup % ÷ 100)
Profit = Selling Price − Cost
Margin (%) = (Profit ÷ Selling Price) × 100
Frequently Asked Questions
Why is my margin lower than my markup?+
Markup is calculated on cost, margin on selling price — and selling price is always the bigger number. A 30% markup on cost always works out to less than a 30% margin on revenue.
What markup should I use for retail?+
It depends heavily on the category. Apparel commonly runs 100%+ markup, groceries often sit at 15–25%, while electronics and appliances are frequently in the 10–30% range.